Privacy Policy

EhAyeDog is an Android app run by Peacecloud Ltd. Peacecloud Ltd is the data controller for any personal data handled through EhAyeDog, which means we decide how and why it is used.

Dog photo, dog's name, bones and unlocked items — saved only on your own device so you can play. We don't upload them to our servers, and there are no accounts or logins.

Device and usage data (Android app adverts) — adverts are supplied through Unity LevelPlay mediation, including Unity Ads and the advertising networks configured for our app. These services may process advertising identifiers, IP addresses, device and app information, and advert views and interactions to deliver and measure adverts and prevent fraud. They may store or access information on your device. Consent is required where applicable for this access or personalised advertising; legitimate interests may apply to other processing such as security and fraud prevention. Removing adverts does not erase data already held by advertising providers.

Google Play purchases — the optional one-off Remove adverts purchase is handled by Google Play. Google processes payment and Google account information under its own privacy policy; we do not receive your card details. The app queries Google Play for purchase status and uses purchase tokens to acknowledge purchases. It saves an advert-free entitlement flag on your device. We use this information to fulfil the purchase and restore access; legal basis: performance of a contract. We do not operate a purchase database or a game account.

Support messages — if you email us, we use your email and message to reply. Legal basis: legitimate interests.

Unity LevelPlay/Unity Ads and configured advertising networks; Google Play for purchases; professional advisers such as lawyers and accountants; and authorities where the law requires it. Your dog photo and game progress are not sent to these advertising or payment services by the game. See Unity's privacy policy and Google's privacy policy.

The game and its assets are installed on your device and can be played without an internet connection. The app does not load a hosted game or send gameplay analytics to a hosting service. Adverts, Google Play purchases and restore checks need an internet connection; following external privacy links or emailing support also uses services outside the app.

Some providers may process data outside the UK. Where that happens, we rely on safeguards such as UK adequacy regulations or standard contractual clauses.

Game data and the local advert-free flag stay on your device until you clear app storage or remove the app, subject to your device's backup settings. Google Play keeps purchase records separately, so removing the app does not cancel a purchase and it can be restored using the same Google account. Advertising and payment providers keep their data under their own retention policies. Support emails are kept for up to 2 years. After that, data is deleted or anonymised.

Under UK GDPR you can ask to access, correct, erase, restrict or move your data, object to how we use it, and withdraw consent at any time. We'll reply within one month. You can also complain to the Information Commissioner's Office (ico.org.uk).

Game data is stored in the app's private device storage. We restrict access to support emails and use appropriate technical and organisational measures to protect the information we handle.

EhAyeDog uses local storage inside the app to save your game and advert-free purchase status. You can clear this data in your device's app settings. Advertising services may separately store or access device information as described above.

We don't knowingly collect personal information from children. The game itself stores nothing on our servers.

No game accounts. EhAyeDog has no sign-ups, logins or game user accounts, so there is no EhAyeDog account to delete. This does not remove your rights regarding support messages or data processed by advertising or payment providers.

Game data on your device. Your dog's photo, name, bones and unlocked items are saved only on your own device. You can erase them at any time by uninstalling the app, or by clearing the app's storage in your device settings — no request to us is needed.

Unity Ads. For personal data processed by our third-party advertising partner (Unity Ads), you can exercise your erasure rights directly through the privacy choices inside the advertisements, or by contacting us at privacy@peacecloud.co.uk with your device advertising ID, and we will pass your request to Unity.

Google Play. Google account and payment records are managed by Google, not by an EhAyeDog account. Use Google's privacy controls for requests about those records. Uninstalling the game does not delete Google's purchase records.

If this policy changes, we'll update the policy included with the app and the date above.

Questions? Email privacy@peacecloud.co.uk.